It’s Important for Staffing Companies
to Build a Good Email Address List
Whether you use our Toons ‘n Tips service, use another service or do something on your own, it is highly recommended to have an email drip marketing campaign. It can be timely, effective and economical. That means you need to be disciplined in collecting email addresses and regularly enter them into a database.
Building Your Email List
Make it a Priority – It will pay big dividends!
Many staffing companies have not yet realized the value of consistently collecting email addresses and using them effectively. This new technology has given us an opportunity to communicate with clients and prospects that was not possible just a few years ago.
It only makes sense to add every address possible to a drip marketing email list – anyone who might give you a lead to a possible job placement in your field. This type of advertising can mean steadier revenues over a long period of time.
1. Here are the categories of individuals that we recommend you add to your list:
- HR Managers
- Department Managers
- Business Owners
- Bankers – Lenders
- Business Coaches
- Financial Planners
- Anyone who you have met at a Networking Event
- Association Executives
2. Pay special attention to capturing all the email addresses you can get from this day forward and enter them in to your database!
- Always ask for email addresses when talking to clients or prospects
- At networking and social events – ask for business cards!
- At meetings – ask for business cards!
- Get in the habit of picking up business cards at businesses where you shop or eat
- When you receive a prospecting email from another business, you might want to add them to your list.
Business Cards – the Rules have Changed!
It used to be all about handing out YOUR business cards (and of course you still should). But now it’s all about getting THEIR business cards. As any networking guru will tell you, you should always show interest in them and ask “how can I help YOU”? And that makes it very easy to ask for their card in the process.
Even your elevator speech can be quicker (3 stories or less). You just need to say, “do you have a business card? I’ll drop you a note that will tell you more about what I do and even make you smile (with Toons ‘n Tips).”
But if they don’t have a card with them, give them one of yours and ask them to send you an email with their contact information.