Everybody knows that referrals are the best way to get business. And it can be a great opportunity to meet with a new referral source and discuss how the two of you can work together and help each other. But then who pays for the coffee or meal, and what happens after that meeting? Spending the time and money on this new relationship won’t mean anything if you don’t keep in contact with each other on a regular basis. It’s critical to have an effective drip marketing campaign in place to get the most out of these important potential sources of new business!

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